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The consumer society destroys planetary health, because in addition to increasingly degrading the environment as if there were an inexhaustible source of natural resources, it contributes negatively to the formation of citizens who are unaware of their real needs and already affects the formation of children's identity. since early childhood, as they are provoked by having objects and consuming cultural artifacts without any criticism, overlapping with being. Child consumerism causes various problems in childhood (anxiety, family stress, created needs and repressed desires, obesity, early sexualization, etc.). Considering that the formation of social knowledge begins in childhood, the kindergarten plays a fundamental role in promoting reflection on consumerism that negatively affects children. Knowing the views of teachers, the school environment and children's beliefs about child consumerism can provide important elements for reflection by parents, teachers, researchers and those interested in this topic.
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Keywords
- consumidores
- Educacao
- Educação de crianças
- Ensino fundamental
- JNF
- Professores
- Sociedade de educação
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