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Geschichtspolitik als Unternehmenskommunikation
Eva-Maria Roelevink
2023
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There is hardly any other German company that was so polarizing in the twentieth century as Krupp. Publicly, "Krupp haters" and "Krupp fans" exchanged high-profile punches. Roelevink delves into this conflict, inquiring into the history policy of the company and showing to what extent and in what way Krupp was actively involved in the public negotiation of its own image.
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Keywords
- (company) corporate history
- corporate communicatioN
- Economic history
- Economics
- Economics, finance, business & management
- Fascism & Nazism
- Friedrich Krupp
- History
- History: specific events & topics
- Humanities
- Industrialisation & industrial history
- National socialism
- Political Ideologies
- Politics & government
- Public relations
- Society & Social Sciences
- The Cold War
- thema EDItEUR::J Society and Social Sciences::JP Politics and government::JPF Political ideologies and movements::JPFQ Far-right political ideologies and movements
- thema EDItEUR::K Economics, Finance, Business and Management::KC Economics::KCZ Economic history
- thema EDItEUR::N History and Archaeology::NH History::NHT History: specific events and topics::NHTK Industrialisation and industrial history
- thema EDItEUR::N History and Archaeology::NH History::NHT History: specific events and topics::NHTW Cold wars and proxy conflicts
Links
DOI: 10.1515/9783111207193Editions