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Geschichtspolitik als Unternehmenskommunikation
Eva-Maria Roelevink
2023
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There is hardly any other German company that was so polarizing in the twentieth century as Krupp. Publicly, "Krupp haters" and "Krupp fans" exchanged high-profile punches. Roelevink delves into this conflict, inquiring into the history policy of the company and showing to what extent and in what way Krupp was actively involved in the public negotiation of its own image.
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Keywords
- (company) corporate history
- corporate communicatioN
- Economic history
- Economics
- Economics, finance, business & management
- Fascism & Nazism
- Friedrich Krupp
- History
- History: specific events & topics
- Humanities
- Industrialisation & industrial history
- National socialism
- Political Ideologies
- Politics & government
- Public relations
- Society & Social Sciences
- The Cold War
Links
DOI: 10.1515/9783111207193Editions