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This edited volume fills a gap in the research on place, product and personal branding in the Middle East and North Africa. It critically analyses processes of strategic communication and image building under conditions of globalisation, neoliberalisation and authoritarian rule. It looks at historical and contemporary branding efforts of different actors involved, their interests and motives and at the positioning of brands in time and space.
This book is included in DOAB.
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Keywords
- Asian history
- Branding
- History
- Humanities
- Image building
- Interdisciplinary Studies
- Islam
- Islamic & Arabic philosophy
- Islamic life & practice
- Middle East
- Middle Eastern History
- Non-Western Philosophy
- North Africa
- Philosophy
- Reference, information & interdisciplinary subjects
- Regional & national history
- Regional studies
- Religion & beliefs
Links
DOI: 10.1515/9783110741100Editions