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Gestión del Cambio como Fundamento de la Dirección Estratégica
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The book is a comprehensive work that examines the vital integration of strategic direction and change management. The first chapter argues that strategic change is a crucial component of strategic direction, highlighting the need to anticipate and adapt to fluctuations in the business environment. The second chapter presents strategic direction as a change model, highlighting the importance of aligning strategy with the company's vision and objectives to drive effective change. The final chapter discusses the essential competencies needed for strategic management, emphasizing skills such as leadership, informed decision making, and managing uncertainty. This work is an essential guide for those seeking to understand and effectively apply change management in a strategic framework.
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Keywords
- Competencias Esenciales
- Dirección Estratégica
- Economics, finance, business & management
- Gestión del Cambio
- Liderazgo
- Society & Social Sciences
- Toma de Decisiones
Links
DOI: 10.55813/egaea.l.2022.28Editions