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A Comunicação da Responsabilidade Social Corporativa: Um Desafio das Organizações Contemporâneas
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The primary objective of this work is to facilitate the advancement and dissemination of knowledge about the emerging area of corporate social responsibility communication. Corporate social responsibility encompasses the policies and practices an organisation adopts to address the needs of its different stakeholders, and its adoption has been rising in recent decades. Thus, there’s a pressing need to conduct in-depth research on this specific theme within the realm of organisational communication. In this context, we present a theoretical framework and a model aimed at comprehensively addressing corporate social responsibility communication.
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Keywords
- comunicação da responsabilidade social
- comunicação estratégica
- comunicação organizacional
- responsabilidade social
- Society & culture: general
- Society & Social Sciences
Links
DOI: 10.21814/uminho.ed.81Editions