Explore

Selected Issues in Global Health Communications
0 Ungluers have
Faved this Work
Login to Fave
This book was written to give scholars an opportunity to examine selected issues in health communication. There are many challenges in health communication, such as the shortage of evaluations on social marketing interventions, the need for a framework to easily apply social marketing practices to campaigns, and the difficulty of applying theory to improve communication. To address these challenges, the four chapters, including an introductory chapter, introduce several health communication topics, including social marketing, the application of theory, and message design to promote social communication. Readers can expect concise topic overviews with clear steps and examples of how to apply the methods discussed in each chapter.
This book is included in DOAB.
Why read this book? Have your say.
You must be logged in to comment.
Rights Information
Are you the author or publisher of this work? If so, you can claim it as yours by registering as an Unglue.it rights holder.Downloads
This work has been downloaded 6 times via unglue.it ebook links.
- 6 - pdf (CC BY) at mts.intechopen.com.
Keywords
- thema EDItEUR::M Medicine and Nursing::MB Medicine: general issues::MBP Health systems and services::MBPM Medical administration and management
Links
DOI: 10.5772/intechopen.72462Editions
