Explore
Indonesia is the world’s second-largest cigarette market: two out of three men smoke, and clove-laced tobacco cigarettes called kretek make up 95 percent of the market. Each year, more than 250,000 Indonesians die of tobacco-related diseases. To account for the staggering success of this lethal industry, Kretek Capitalism examines how kretek manufacturers have adopted global tobacco technologies and enlisted Indonesians to labor on their behalf in fields and factories, at retail outlets and social gatherings, and online. The book charts how Sampoerna, a Philip Morris subsidiary, uses contracts, competitions, and gender, age, and class hierarchies to extract labor from workers, influencers, artists, students, retailers, and consumers. Critically engaging nationalist claims about the commodity’s cultural heritage and the jobs it supports, Marina Welker shows how global capitalism has transformed both kretek and the labor required to make and promote it.
“Thoughtful and provocative, this is a superb book that will be widely read, especially by those who are looking for an antidote to current popular support of kretek.”—Abidin Kusno, author of Jakarta: The City of a Thousand Dimensions
“A magnificent book! Kretek Capitalism is destined to become a classic of both medical anthropology and public health scholarship.”—Robert Proctor, author of Golden Holocaust: Origins of the Cigarette Catastrophe and the Case for Abolition
This book is included in DOAB.
Why read this book? Have your say.
You must be logged in to comment.
Rights Information
Are you the author or publisher of this work? If so, you can claim it as yours by registering as an Unglue.it rights holder.Downloads
This work has been downloaded 25 times via unglue.it ebook links.
- 6 - mobi (CC BY-NC-ND) at Unglue.it.
- 9 - epub (CC BY-NC-ND) at Unglue.it.
- 6 - pdf (CC BY-NC-ND) at Unglue.it.
Keywords
- Boundaries
- Capitalism
- China
- Cigarette industry
- diaspora
- Himalayas
- Indonesia
- Lhasa
- SPICE
- thema EDItEUR::K Economics, Finance, Business and Management::KC Economics::KCS Economic systems and structures::KCSA Capitalism
- Tibet
- Tibetan Muslims
- Tobacco
- transnational
Links
DOI: 10.1525/luminos.184web: http://luminosoa.org/site/books/m/10.1525/luminos.184/
Editions
