The monograph has an interdisciplinary character. It is located on the border of two research areas of finance – behavioral finance and investment banking. In the case of the latter, it is mainly about the activities of financial institutions in the field of enterprise valuation in the issued stock exchange recommendations, both in theoretical and legal terms, as well as in practical approach, highlighting the most common mistakes in valuations. The main objective of the monograph is to analyze the psychological determinants of decision-making processes in the capital market, which concern not only rational premises for perceiving the value of financial assets through the prism of formal models of their valuation, but also attitudes, in particular optimism, which distorts the objective perception of value, while showing "human nature" financiers. The results of the analyzes provided by the author allowed to broaden the scope of knowledge on decision-making mechanisms in financial investment processes and their conditions. The obtained results are of practical importance both for individual and institutional investors, i.e. recipients of investment recommendations and their authors, which undoubtedly constitutes its great value.

This book is included in DOAB.