Explore
Strategie instytucji kultury wobec niezadowolenia i bojkotów konsumenckich
Artur Modliński
2019
0 Ungluers have
Faved this Work
Login to Fave
Nowadays, the phenomenon of dissatisfaction occurs much more often than a decade ago. Consumers with access to modern sources of information, social media and other buyers are more able to precise their own expectations towards the offer. One of the biggest challenges facing modern businesses are customers’ boycotts. They can be defined as a market phenomena where people who can stop or limit their use of the offer, or affect the current audience of a company, do this to express their dissatisfaction and force companies to change their non-approved practices. The book presents the boycott mechanism on the contemporary market and depicts how it develops in cultural organization and what impact it has its functioning.
This book is included in DOAB.
Why read this book? Have your say.
You must be logged in to comment.
Rights Information
Are you the author or publisher of this work? If so, you can claim it as yours by registering as an Unglue.it rights holder.Downloads
This work has been downloaded 18 times via unglue.it ebook links.
- 18 - pdf (CC BY-NC-ND) at Unglue.it.
Keywords
- Boycott
- Conflict management
- Crisis management
- digital society
- Social media
Links
DOI: 10.18778/8142-619-0Editions