Nowadays, the phenomenon of dissatisfaction occurs much more often than a decade ago. Consumers with access to modern sources of information, social media and other buyers are more able to precise their own expectations towards the offer. One of the biggest challenges facing modern businesses are customers’ boycotts. They can be defined as a market phenomena where people who can stop or limit their use of the offer, or affect the current audience of a company, do this to express their dissatisfaction and force companies to change their non-approved practices. The book presents the boycott mechanism on the contemporary market and depicts how it develops in cultural organization and what impact it has its functioning.

This book is included in DOAB.