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Kapitał intelektualny a konkurencyjność banków w Polsce
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Contemporary banks operating in the knowledge-based economy are constantly looking for sources to improve their competitiveness and attractiveness in relation to the banking sector. Therefore, it becomes necessary to be able to react flexibly to changes in the market environment and to creatively use one's resources and experience. Nowadays, the banking services market has a similar product offer, similar functionality of the available distribution channels, which draws the managers' attention to the so-called soft factors of competitive advantage. Intellectual capital is the source of the bank's intangible resources, such as knowledge, employee skills, quality of service, relationships and social image as well as innovations. This monograph focuses on the structure of intellectual capital and its impact on the competitiveness of banks. The concept of dividing the bank's intellectual capital into three subsystems was presented: organizational capital (KORG), innovative capital (KINN) and institutional capital (KINS). In the monograph, the author used a multidimensional static analysis, as part of which a proprietary synthetic measure of the competitiveness of banks was built. It was calculated on the basis of 26 diagnostic indicators related to the assessment of intellectual and economic capital, which, according to the author, have the greatest impact on competitiveness. Thanks to this, she created rankings in terms of their competitiveness for a group of 10 listed commercial banks in Poland in 2009-2020.
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Keywords
- Bank
- Competitiveness
- innovation
- Intellectual capital
- multidimensional statistical analysis
- synthetic measure
Links
DOI: 10.18778/8331-273-6Editions