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Współtworzenie wartości z konsumentami w środowisku wirtualnym
Anna Laszkiewicz
2018
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Co-creating value with consumers in a virtual environment is an original monograph on the Polish publishing market devoted to the issue of the competitiveness of enterprises in the context of the approach to the value creation. The author discusses issues related to the co-creating value together with consumers, conditioned by the specificity and potential of the virtual environment. The book is a valuable source of knowledge about virtual communities and their importance in creating the company's offer and improving business innovation. Cooperation with consumers can be applied in such areas as building unique products that respond to the needs of existing and future clients, processes adapted to the specificity of individual industries and markets, and communication with the market by creating and distributing content and promoting the idea and values of the organisation.
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Keywords
- co-creation of value
- cooperation with consumers
- Crowdsourcing
- Product design
- Social media
- virtual communities
Links
DOI: 10.18778/8142-083-9Editions