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Geschlechterstereotype in den Medien
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How is gender portrayed in the media and how does it reproduce stereotypes? This volume is a compilation of linguistic studies by students of gender linguistics. It focusses on gender stereotypes and their representation and reproduction in print, audio and audiovisual media, and especially in advertising. The results contribute to the expansion of the empirical data base on gender-linguistic issues in linguistics, which is currently still sparse.
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Keywords
- Advertising
- gender
- Gender Linguistics
- gender representation
- Genderlinguistik
- Geschlechterdarstellung
- Marketing
- Media
- Medien
- sport
- stéréotype
- stereotypes
- thema EDItEUR::C Language and Linguistics::CF Linguistics
- thema EDItEUR::J Society and Social Sciences::JB Society and culture: general::JBC Cultural and media studies::JBCT Media studies::JBCT3 Media studies: advertising and society
- thema EDItEUR::J Society and Social Sciences::JB Society and culture: general::JBS Social groups, communities and identities::JBSF Gender studies, gender groups
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Links
DOI: 10.3224/96665083Editions