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Building Trust in Startup Communication
Marius Born
2024
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This is an open access book on startup communication. It introduces an analytical framework for examining the interplay of arguments and stories.
This book is included in DOAB.
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Keywords
- Argumentation in corporate communication
- Corporate reputation analysis
- Crisis prevention in business
- Hindenburg report analysis
- Narrative theories
- Nikola Corporation case study
- Nikola Corporation's rise and fall
- Persuasive intention transparency
- Storytelling in business
- thema EDItEUR::G Reference, Information and Interdisciplinary subjects::GT Interdisciplinary studies::GTC Communication studies
- thema EDItEUR::J Society and Social Sciences::JB Society and culture: general::JBC Cultural and media studies::JBCT Media studies
- thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJH Entrepreneurship / Start-ups
- thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJP Business communication and presentation
- Trevor Milton's entrepreneurial story
Links
DOI: 10.1007/978-3-031-63284-6web: https://link.springer.com/book/10.1007/978-3-031-63284-6
Editions
