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Kritische Erfolgsfaktoren zur Implementierung von Strategischem Trendmanagement in Handelsunternehmen
Andrea Massimiani
2024
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In dem Open-Access-Buch wird mittels Mixed-Methods-Ansatzes ein praxisrelevantes Modell zur Implementierung von Strategischem Trendmanagement entwickelt.
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Keywords
- Handelsunternehmen
- Innovationsprozess
- Kritische Erfolgsfaktoren
- Strategisches Management
- Strategisches Trendmanagement
- thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJC Business strategy
- thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJD Business innovation
- thema EDItEUR::K Economics, Finance, Business and Management::KN Industry and industrial studies::KNP Retail and wholesale industries
- Vorgehensmodell
Links
DOI: 10.1007/978-3-658-46412-7web: https://link.springer.com/book/10.1007/978-3-658-46412-7
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