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Online Virality
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This volume offers an interdisciplinary overview of online virality, exploring the circulation, reception, evolution of viral born-digital content. This phenomenon involves a combination of material, infrastructural, visual, and discursive elements, shaped by platforms, stakeholders, intermediaries, and communities. Regulation, curation, and content moderation are also critical. The book provides a nuanced analysis of these multifaceted aspects.
This book is included in DOAB.
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