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Praxis politischer Kommunikation
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Making a difference in a democracy and for democracy. There are ways and means to do so. This book is all about them. It describes the professionalization of political communication in Switzerland (Central Europe) since the turn of the millennium. It defines the basic concepts of strategic management of political communication. It introduces the perspectives of public authorities, political parties, interest groups and the media. It examines practices such as public storytelling and public affairs. And it provides insights into the implementation of campaigns and media work, as well as case studies from a university program. A summary of research and teaching in political communication. And a basis for further steps towards professionalization. With contributions by Urs Bieri | Birgitta Borghoff | Oliver Classen | Philipp Dreesen | Ursina Ghilardi | Andreas Hugi | Alessandro lacono | Cloé Jans | Claude Longchamp | Claudio Looser | Claudia Nägeli | Martina Novak | Stephan Rösli | Peter Stücheli-Herlach | Colette Schneider-Stingelin | Benjamin Tommer | Vinzenz Wyss | Laura Zimmermann
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Keywords
- thema EDItEUR::G Reference, Information and Interdisciplinary subjects::GT Interdisciplinary studies::GTC Communication studies
Links
DOI: 10.5771/9783748918868Editions