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Multimodale Konstruktionen im „Alltagskonsumkosmos“

Multimodale Konstruktionen im „Alltagskonsumkosmos“

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To which extent is the notational iconicity of text (layout, emphasis, etc.) grammatically significant? This volume provides an answer by taking an expanded cognitive-grammatical approach to examine a corpus of food packaging photos, using a combination of collection analysis and grammatical samples. The analysis reveals the relevance of design for the status of brand names, product names, and how they are combined with non-verbal predicates.

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Keywords

  • Cognitive (construction)
  • food packaging
  • grammar
  • Multimodality
  • notational iconicity
  • thema EDItEUR::C Language and Linguistics::CF Linguistics::CFD Psycholinguistics and cognitive linguistics

Links

DOI: 10.1515/9783111386607

Editions

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Contributors: Alexander Dübbert,
1 ebooks
Publisher: De Gruyter
Published: 2024
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