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Influencer Politics

Influencer Politics

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Social media influencers are seen as political and promotional actors in today's digital media. Some engage in specific causes, while others publicly support a particular party or ideology. Politicians may also socialize with influencers or adopt similar strategies. Drawing on examples from the Nordic countries, the promises and limitations of 'influencer policy' were discussed, and how political and promotional content coincide in culture.

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Keywords

  • Affective Economies
  • Branding
  • Digital media
  • Political Communication
  • Social Media Influencers
  • thema EDItEUR::A The Arts::AT Performing arts::ATN Internet and digital media: arts and performance
  • thema EDItEUR::G Reference, Information and Interdisciplinary subjects::GT Interdisciplinary studies::GTC Communication studies
  • thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJS Sales and marketing::KJSG Online marketing / Social media marketing
  • thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJS Sales and marketing::KJSP Public relations

Links

DOI: 10.1515/9783111036106

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