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PRAISE FOR GONZO MARKETING "Pink Floyd meets business: over-the-top, infuriating, provocative, entertaining and always stimulating." - Charles Leadbeater, author of Living on Thin Air "Chris Locke maps out better than anyone else the profound changes requiring us to shift to a very different marketing model. The grand irony is that marketing has disconnected businesses from their markets. Gonzo Marketing seeks to reconnect them through conversations, stories, and people. Locke's passion and insight make this book a delight to read. It is essential reading for anyone in business who wants to thrive in markets where customers increasingly call the shots." - John Hagel III, Chief Strategy Officer, 12 Entrepreneuring, Inc., and co-author of Net Gain and Net Worth "Chris Locke is the Internet real thing. He may be the only Internet real thing. If we had paid attention to Chris Locke in the beginning of the Internet age, maybe the internet age wouldn't be in the bad shape it's in today. But it's not too late to listen to him!" - Michael Wolff, author of Burn Rate "Get ready to be provoked, infuriated and stimulated. You'll be the wiser for it." - Don Tapscott, co-author of Digital Capital, and co-founder of Digital 4Sight
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TimSpalding
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Are you the author or publisher of this work? If so, you can claim it as yours by registering as an Unglue.it rights holder.Keywords
- Customer relations
- Electronic commerce
- Internet marketing
- Technological innovations
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