What if the real power of the World Wide Web lay not in the technology behind it, but in the profound changes it brings to the way people interact with business? And what if these changes were altering the nature of your company as profoundly as they have changed your markets? This book explains how, through the Internet, people are discovering new ways to share relevant knowledge with blinding speed. Companies that aren't engaging in these exchanges are missing an unprecedented opportunity. This book provides a rich tapestry of anecdotes, object lessons, parodies, insights & predictions to illustrate how the Internet has radically reframed the immutable lawsÓ of business -- & what business needs to know to weather the seismic aftershocks.