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Department Stores and the Black Freedom Movement
Traci Parker
2019
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In this book, Traci Parker examines the movement to racially integrate white-collar work and consumption in American department stores, and broadens our understanding of historical transformations in African American class and labor formation. Built on the goals, organization, and momentum of earlier struggles for justice, the department store movement channeled the power of store workers and consumers to promote black freedom in the mid-twentieth century. Sponsoring lunch counter sit-ins and protests in the 1950s and 1960s, and challenging discrimination in the courts in the 1970s, this movement ended in the early 1980s with the conclusion of the Sears, Roebuck, and Co. affirmative action cases and the transformation and consolidation of American department stores. In documenting the experiences of African American workers and consumers during this era, Parker highlights the department store as a key site for the inception of a modern black middle class, and demonstrates the ways that both work and consumption were battlegrounds for civil rights.
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Keywords
- African Americans and department stores
- black class formation
- black consumption
- black economic citizenship
- black middle class
- black shopping
- Buy Where You Can Work movement
- civil rights activism in
- Civil Rights Movement in the North
- Civil Rights Movement in the South
- Department stores
- Don’t Buy Where You Can’t Work Movement
- Hecht’s department store
- Kmart
- labor and consumer capitalism
- Labor movement
- labor-oriented civil rights movement
- Macy’s
- Marshall Field and Company
- race and consumer capitalism
- racial capitalism
- retail unions and the civil rights movement
- Sears, Roebuck, and Company
- South Center Department Stores
- Strawbridge & Clothier
- thema EDItEUR::J Society and Social Sciences::JB Society and culture: general::JBS Social groups, communities and identities::JBSL Ethnic studies
- thema EDItEUR::N History and Archaeology::NH History::NHK History of the Americas
- W.T. Grant’s
- Wal-Mart
- Wanamaker’s
- worker-consumer alliances
Links
DOI: 10.5149/9781469648699_ParkerEditions