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Referenzarchitekturmodell für Experience Management
Kai Krickel
2024
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The recording and analysis of individual experience worlds via digital feedback communication offers new opportunities. In conjunction with the reconstruction of associated digital event chains, a customer's experience worlds can be recreated. The data from this experience world can then be fed into a management process. In order to economically use the resulting data volume for experience management, companies need referenceable models and IT architectures.
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