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The long tail

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The New York Times bestseller that introduced the business world to a future that’s already here—now in a new edition with a new chapter about Long Tail Marketing and a new epilogue.Winner of the Gerald Loeb Award for Best Business Book of the YearIn the most important business book since The Tipping Point, Chris Anderson shows how the future of commerce and culture isn’t in hits, the high-volume head of a traditional demand curve, but in what used to be regarded as misses—the endlessly long tail of that same curve.

The Long Tail- Der lange Schwanz is a translation of this work.

The Long TAIL is a translation of this work.

La Economia Long Tail is a translation of this work.

Long tail is a translation of this work.

A cauda longa is a translation of this work.

La Longue Traîne is a translation of this work.

La coda lunga. Da un mercato di massa a una massa di mercati is a translation of this work.

长尾理论 is a translation of this work.

Pitkä häntä is a translation of this work.

Den lange hale is a translation of this work.

Dlouhý chvost is a translation of this work.

A Cauda Longa is a translation of this work.

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Keywords

  • Advertising as Topic
  • Commerce
  • Internet
  • Internet marketing
  • Market segmentation
  • Marketing
  • Marktnische
  • Protected DAISY
  • Technological innovations
  • Technology
  • Telemarketing

Editions

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