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Strategic Communication – Contemporary Perspectives
Sharam Alghasi (editor), Ester Conings Vanvik (editor), Jens Barland (editor), Jesper Falkheimer (editor), Øystein Pedersen Dahlen, Audra Diers-Lawson, Nanna Alida Grit Fredheim, Helge Hiram Jensen, Magne Johannessen, Bente Kalsnes, Faltin Karlsen, Lasha Kavtaradze, Arne H. Krumsvik, Anders Nilsen, Lene Pettersen, Bård Blytt Sandstad, Peder Laumb Stampe, Sigmund Valaker, Tonje Merete Viken
2024
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Strategic communication is emerging as a widespread professional field. When communication is strategic, the aim is purposeful impact. In society, politics, civil society and markets, new techniques and practices are being developed for communication to achieve such impact. Strategic Communication – Contemporary Perspectives explores those changes. In sum, these 10 chapters offer a range of perspectives illustrating contemporary trends in the field of strategic communication.
Researchers at the Department of Communication at Kristiania University College, along with external co-authors, have written this scientific anthology aimed at research colleagues and others interested in keeping current on trends in strategic communication.
This book is included in DOAB.
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Keywords
- thema EDItEUR::G Reference, Information and Interdisciplinary subjects::GT Interdisciplinary studies::GTC Communication studies
- thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJC Business strategy
- thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJM Management and management techniques::KJMB Management: leadership and motivation
- thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJP Business communication and presentation
Links
DOI: 10.23865/noasp.208Editions