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The Experience Society

Steven Miles

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The Experience Society

Steven Miles

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From Consumer Experience to Affective Loyalty: Challenges and Prospects in the Psychology of Consumer Behavior 3.0

María Pilar Martínez-Ruiz et al.

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From Consumer Experience to Affective Loyalty: Challenges and Prospects in the Psychology of Consumer Behavior 3.0

María Pilar Martínez-Ruiz et al.

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