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keyword: Sales & marketing management – 8 free books.

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Business School Research

Eric Cornuel et al. (editors)

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Business School Research
Eric Cornuel et al. (editors)
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Corporate Social Responsibility and SMEs

Johan J. Graafland

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Corporate Social Responsibility and SMEs
Johan J. Graafland
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Contemporary Issues in Strategic Marketing

Ahmet Kemal Sekerkaya (editor)

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Contemporary Issues in Strategic Marketing
Ahmet Kemal Sekerkaya (editor)
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Pricing of Consumer Innovations

Tobias Ebbing

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Pricing of Consumer Innovations
Tobias Ebbing
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Market Segmentation Analysis: Understanding It, Doing It, and Making It Useful

Friedrich Leisch et al.

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Market Segmentation Analysis: Understanding It, Doing It, and Making It Useful
Friedrich Leisch et al.
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Loyalty Schemes in Retailing

Nicolas Hoffmann

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Loyalty Schemes in Retailing
Nicolas Hoffmann
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User Satisfaction with Personalised Internet Applications

Ulrike Bauernfeind

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User Satisfaction with Personalised Internet Applications
Ulrike Bauernfeind
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Regulating Content on Social Media

Corinne Tan

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Regulating Content on Social Media
Corinne Tan
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