Explore
Besides products and services multinational corporations also sell myths, values and immaterial goods. Such 'meta-goods' (e.g. prestige, beauty, strength) are major selling points in the context of successful marketing and advertising. Fashion adverts draw on deeply rooted human values, ideals and desires such as values and symbols of social recognition, beautification and rejuvenation. Although the reference to such meta-goods is obvious to some consumers, their rootedness in philosophical theories of human nature is less apparent, even for the marketers and advertisers themselves. This book is of special interest for researchers and students in the fields of Cultural Studies, Media Studies, Marketing, Advertising, Fashion, Cultural Critique, Philosophy, Sociology, Anthropology and Psychology, and for anyone interested in the ways in which fashion operates.
This book is included in DOAB.
Why read this book? Have your say.
You must be logged in to comment.
Rights Information
Are you the author or publisher of this work? If so, you can claim it as yours by registering as an Unglue.it rights holder.Downloads
This work has been downloaded 278 times via unglue.it ebook links.
- 74 - pdf (CC BY-NC-ND) at OAPEN Library.
- 79 - pdf (CC BY-NC-ND) at Unglue.it.
Keywords
- Advertising
- anthropology
- Aristotle
- Catharsis
- Cultural Studies
- cultural theory
- Culture
- Dandy
- Design
- DESIGN / History & Criticism
- Fashion
- Fashion & society
- Fashion Studies
- Human condition
- KUnlatched
- Marketing
- Philosophy
- philosophy of culture
- Society & culture: general
- Society & Social Sciences
- thema EDItEUR::J Society and Social Sciences::JB Society and culture: general::JBC Cultural and media studies::JBCC Cultural studies::JBCC3 Cultural studies: dress and society
Links
DOI: 10.26530/oapen_627780Editions
