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Räumliche Identität als Aufgabenfeld des Städte- und Regionenmarketing
Ewald Werthmöller
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Experimentelle Analyse der Wirkungen ausgewählter Direktmarketing-Instrumente
Heribert Meffert and Michael Ahrens
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Joint Pricing and Inventory Control under Reference Price Effects
Lisa Gimpl-Heersink
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